Safe Feed/Safe Food

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AFIA Updates Logo for Safe Feed/Safe Food Certification Program
AFIA

September 1, 2009

slight but significant change was made to the logo of the Safe Feed/Safe Food Certification Program recently. The U.S. Patent and Trade Office approved registration of the logo, so a small symbol that denotes registration (®) now appears in the lower-right quadrant of the circular image.

The Safe Feed/Safe Food Certification Program, administered by the American Feed Industry Association, is an exclusive, voluntary, third-party-certified program for mills and other facilities that produce livestock feed, pet food and related ingredients. About 330 U.S. and Canadian facilities, operated by about 80 companies, are certified by the program.

A Web site dedicated to providing news and information about the Safe Feed/Safe Food program has been updated to reflect the change in the logo. The Web site, www.safefeedsafefood.org, was unveiled earlier this summer.

AFIA is in the process of informing companies and facilities about the addition to the logo. AFIA will transmit revised licensing agreements to certified companies and plants to ensure the appropriate contacts are made aware of the change, and AFIA will transmit electronically the new logo to the contacts once the revised licensing agreements have been signed and returned to AFIA.

Certified plants may continue to use existing supplies of bags, tags and other items that display the old version of the logo until those supplies are exhausted, but certified plants should go ahead and take steps now to update the logo where it appears on Web sites and other easy-to-update materials.

The National Pork Board’s Pork Safety Committee endorsed the Safe Feed/Safe Food program this spring, and an international version of the program will launch later this year.

In addition, AFIA reminds interested individuals that a new association logo was unveiled earlier this year to mark the association’s one-hundredth anniversary. Please ensure your organization uses this logo, which replaces all earlier versions of the AFIA logo. To easily retrieve the current version of the AFIA logo, go to the end of the news release located here.

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